Learn more about me
I’m a Creative Director with over 15 years of experience leading UX/UI, branding, and marketing strategy across SaaS, FinTech, healthcare, and government sectors. I’ve built and led teams of 30+, guided 1,500+ UX migration projects, and consistently driven measurable results—like increasing engagement by 30% and cutting costs by 25% without sacrificing creativity.
My approach blends big-picture vision with hands-on execution. Whether I’m launching a product, building a brand from the ground up, or redesigning enterprise platforms, I believe great creative work comes from curiosity, collaboration, and a user-first mindset.
I thrive in fast-paced environments where innovation and empathy go hand in hand—and I’m passionate about helping teams push past what's expected to deliver work that really makes an impact.
As I continue growing, I’m focused on stepping into leadership roles that challenge me strategically, stretch my impact across product and brand ecosystems, and move me closer to the next level of creative and organizational influence.
View My Resume
Visionary Creative Director with 15+ years of experience driving business growth through branding, user engagement, and design innovation across fashion, government, healthcare and tech sectors. Expert in leading cross-functional teams, executing data-driven design strategies, and delivering large-scale UX overhauls with consistent on-time execution. Proven track record of generating 20-35% revenue growth, reducing project costs by up to 40%, and optimizing digital experiences that boost ROI. Skilled in mentoring creative talent and crafting impactful brand experiences across B2B and B2C markets.
University of Texas at Arlington; Arlington, TX
Background in traditional art, digital art and graphic design. Obtained additional general studies in architecture.
2020 Branding Iron Award for Free to Return Campaign
Texas Library Association2014 Branding Iron Award for Worth Reading Program Logo
Texas Library AssociationCustom Digital Development; Coppell, TX
Creative agency specializing in digital campaigns, content strategy, and brand development.
Tata Consultancy Services; Dallas, TX | Client: Citi
Global IT consultancy delivering enterprise solutions; partnered with Citi to lead UX/UI initiatives for a top-tier investment bank.
Maevn Uniforms; Farmers Branch, TX
Retail brand specializing in premium medical apparel; serves healthcare professionals and retailers through B2B and B2C channels.
City of Fort Worth; Fort Worth, TX
Municipal government serving 900K+ residents; focused on public engagement, education outreach, and brand communications.
Creative Director | LLE Design Solutions; Euless, TX | Delivered strategic design solutions across branding, digital, and print
Creative Direcctor | Envision Works; Bedford, TX | Led creative direction for full-scale marketing campaigns and brand growth
Art Director | Great Notions; Dallas, TX | Developed embroidery designs and software; led marketing to drive machine sales
My Work
Contact Me
Dallas/Fort Worth, TX Metroplex
817-366-4727