About

Learn more about me

Creative Director | UX/UI Leader
Brand Strategist | Visual Designer

I’m a Creative Director with over 15 years of experience leading UX/UI, branding, and marketing strategy across SaaS, FinTech, healthcare, and government sectors. I’ve built and led teams of 30+, guided 1,500+ UX migration projects, and consistently driven measurable results—like increasing engagement by 30% and cutting costs by 25% without sacrificing creativity.

My approach blends big-picture vision with hands-on execution. Whether I’m launching a product, building a brand from the ground up, or redesigning enterprise platforms, I believe great creative work comes from curiosity, collaboration, and a user-first mindset.

I thrive in fast-paced environments where innovation and empathy go hand in hand—and I’m passionate about helping teams push past what's expected to deliver work that really makes an impact.

As I continue growing, I’m focused on stepping into leadership roles that challenge me strategically, stretch my impact across product and brand ecosystems, and move me closer to the next level of creative and organizational influence.

Top Skills

Creative Direction & Visual Strategy 100%
UX/UI Design & Optimization 90%
Integrated Content & Campaign Production90%
Cross-functional Team Leadership 95%
Project & Program Management 100%
Brand Development & Marketing Strategy100%
Quality Assurance & Design Consistency 95%
Vendor & Stakeholder Management 100%
Budget Oversight & Cost Reduction 95%
Adobe Creative Cloud & Figma90%

Interests

Traveling & Camping

Cooking

Photography

Art & Design

Testimonials

Having worked with Linda for years, we found that the personal touch and attention to detail exhibited by Linda often made us feel like their most important client. She was consistently able to take design concepts in a very basic form and translate these ideas into beautiful and functional finished work. Deadlines, even difficult deadlines, were always met, demonstrating a high level of organization on the part of Linda.

Greg N.

Director of Business Development
AnnTheGran

I am impressed by Linda's professionalism, dedication, and abilities. Her artwork is clean, innovative, and balances aesthetic appeal with functional requirements. Her creations connect with the targeted audiences, establishing strong brand recognition and evoking positive emotions. In addition to her advanced-level abilities and exceptional design skills, Linda is a capable project manager who exceeds at organizing, planning, and supervising.

Chris D.

Assistant Director
City of Fort Worth Public Library

I had the pleasure of working with Linda on numerous projects including collaborative project management with multiple stakeholders. Not only is she able to build a full campaign from the skeleton of a idea; she consistently monitors her client's comfort and approval throughout the process. She gives helpful feedback and can be counted on to beat deadlines. She is a top notch professional whose high standards, creative solutions and commitment to client satisfaction will exceed your expectations.

Michelle L.

Youth & Teen Services Manager
City of Fort Worth Public Library

Linda is professional, friendly and timely. Her work is consistently creative, visually stimulated and beautiful. Linda really knows how to work with the client and cator to their needs.

Emilie B.

Marketing Manager
Theatre Arlington, Inc.

I have worked with a lot of designers over the years, Linda blows them all away. Her product is always superbly designed, capturing the mood of each project; she hits the mark on with her first draft, every time. Never missed a deadline, conversely Linda is usually early. Linda is easy to work with and her attention to detail is second to none. I will never go anywhere else for graphic design. Linda is the BEST.

Jeff W.

CFO and Managing Director
Min Pin Rescue: Friends of Penny

Linda has worked with us on several projects including rack cards, event programs, library cart signage and cover art for a retirement program. I have always found Linda delightful to work with, very patient and open to suggestions from her clients. We always know that she will produce high quality work and look forward to more collaborations.

Bunny G.

President
Friends of the Fort Worth Public Library, Inc.

We have been blessed to be able to work with Linda Le. As Marketing Director for seven companies, time and creativity can often be in short supply. Linda Le made the impossible...possible - time and time again.

Nancy S.

Marketing Director
G7 Solutions

Resume

View My Resume

Summary

Visionary Creative Director with 15+ years of experience driving business growth through branding, user engagement, and design innovation across fashion, government, healthcare and tech sectors. Expert in leading cross-functional teams, executing data-driven design strategies, and delivering large-scale UX overhauls with consistent on-time execution. Proven track record of generating 20-35% revenue growth, reducing project costs by up to 40%, and optimizing digital experiences that boost ROI. Skilled in mentoring creative talent and crafting impactful brand experiences across B2B and B2C markets.

Education

Bachelor of Fine Arts | Art & Graphic Design

University of Texas at Arlington; Arlington, TX

Background in traditional art, digital art and graphic design. Obtained additional general studies in architecture.

Skills

Core Competencies

  • Creative & Art Direction • Graphic & Visual Design • UX/UI Design & Prototyping • Design Systems & Accessibility • Agile & Scrum Methodologies • Brand Strategy & Development • Digital Marketing & SEO • Email & Social Media Marketing • Content Strategy & Web Management • Event Planning & Trade Show Execution • Team Leadership • Cross-functional Collaboration • Stakeholder & Vendor Engagement • Project & Budget Management • Quality Assurance

Technical

  • Print & Digital Design • Web Design • UX/UI Design • Agile & Scrum Methodologies • Mobile App Development • Graphic Design • Infographic Design • Marketing • Google Analytics • E-commerce • HTML • Animation • Illustration • Color Management • Typography • Photo Editing • Photography • Art Direction • Video Editing • Infographic Design • Prepress Production

Awards

2020 Branding Iron Award for Free to Return Campaign

Texas Library Association

2014 Branding Iron Award for Worth Reading Program Logo

Texas Library Association

Software

Figma • FigJam • Jira • Confluence • SharePoint • Intralinks • Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro, Dreamweaver, Acrobat, Bridge) • WordPress • Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook, Project) • Zoom • Teams • Basecamp • Asana • Loomly • Hootsuite • HTML • Mailchimp • Constant Contact • IntelliContact

Certifications

  • Graphic Design | Alison; June 2024
  • Online Marketing with Google Analytics | Alison; June 2004
  • UX/UI Design Technology Curriculum | Tata Consultancy Services; Dec. 2023

Key Achievements

  • Revenue Growth – Increased revenue 35% through strategic brand campaigns, optimized email marketing, and cost reductions
  • Cost Optimization – Cut production costs 30-40% via workflow redesign, team optimization, and negotiation without quality loss
  • UX/UI Innovation – Improved user engagement 30% through UX/UI redesigns and user flow audits across web and mobile
  • Campaign Performance – Grew social media presence 25% and boosted email open rates 50% through targeted content strategies
  • Project Leadership – Led 1,500+ UX migration projects with 20% faster delivery timelines and 30% increase in team efficiency

Professional Experience

Creative Marketing Director

March 2024 – Present

Custom Digital Development; Coppell, TX

Creative agency specializing in digital campaigns, content strategy, and brand development.

  • Led full-funnel creative strategy across branding, digital campaigns, and UX/UI enhancements, increasing engagement by 20% and conversion rates by 10%
  • Delivered consistent brand messaging across social, email, and web platforms while optimizing campaign targeting through audience segmentation and market analysis

UX Creative Director

Aug. 2022 – Feb. 2024

Tata Consultancy Services; Dallas, TX | Client: Citi

Global IT consultancy delivering enterprise solutions; partnered with Citi to lead UX/UI initiatives for a top-tier investment bank.

  • Directed 1,500+ UX migration projects and conducted user flow audits, boosting engagement by 30% and reducing production time by 20%
  • Managed cross-functional teams across global time zones and achieved 20% cost reduction through strategic resource planning and lean UX workflows

Creative Director

July 2020 - Aug. 2022

Maevn Uniforms; Farmers Branch, TX

Retail brand specializing in premium medical apparel; serves healthcare professionals and retailers through B2B and B2C channels.

  • Delivered 35% increase in customer sales through multi-platform marketing, product launches, and reallocation of $150K marketing budget to boost ROI
  • Increased social media followers by 25%, email open rates by 50%, and reduced production costs 30% through vendor renegotiations and workflow optimization

Senior Graphic Artist

Oct. 2009 - July 2020

City of Fort Worth; Fort Worth, TX

Municipal government serving 900K+ residents; focused on public engagement, education outreach, and brand communications.

  • Produced award-winning educational campaigns and boosted media coverage by 20% through strategic design and outreach materials
  • Cut project costs by 40% and elevated email/social performance with 30% higher engagement through targeted creative assets and vendor management

PRIOR EXPERIENCE

April 2004 - Nov. 2011

Creative Director | LLE Design Solutions; Euless, TX | Delivered strategic design solutions across branding, digital, and print

Creative Direcctor | Envision Works; Bedford, TX | Led creative direction for full-scale marketing campaigns and brand growth

Art Director | Great Notions; Dallas, TX | Developed embroidery designs and software; led marketing to drive machine sales


To request a digital copy of my resume, please email lle06@att.net.

Portfolio

My Work

  • Print
  • Digital
  • Illustration
  • Photography
  • Writing
  • UX / UI

Brownies

Photography

Daisy at the
Japanese Garden

Photography

Portrait at the
Fort Worth Zoo

Photography

Salad

Photography

Penny at the
Fort Worth Botanic Gardens

Photography

Seafood Pasta

Photography

Barbed Wire
at Fort Worth Ranch

Photography

Cows at Sunset
at Fort Worth Ranch

Photography

Fort Worth Ranch Pond

Photography

Mandalay Canal

Photography

Ramen Noodles

Photography

Tarrant County College Building

Photography

Accessories Product

Photography

Accessories Product

Photography

Accessories Product

Photography

Apparel Product

Photography

Apparel Product

Photography

Apparel Product

Photography

Accessories Product

Photography

Accessories Product

Photography

Accessories Product

Photography

Chapters

Logo

Embroidery Machine (Mini)

Digital Illustration

Ball on Chair

Freehand Illustration

POP Display Rack

Digital Illustration

17 Up

Event Display Banner

Mobile App

Event Display Banner

Bowling Museum

Event Display Banner

Cliburn Piano Competition

Event Display Banner

Fort Worth ISD

Event Display Banner

Fort Worth Perspective

Event Display Banner

Hobbit Movie

Event Display Banner

Mapping Intangible Art

Event Display Banner

Fort Worth Jazz

Event Display Banner

JFK

Event Display Banner

Fort Worth
Local History Month

Event Display Banner

Watercolor Artists

Event Display Banner

Wordslingers Authors

Event Display Banner

World War I

Event Display Banner

Youth Center Films

Event Display Banner

Cigar Smoker

Program & Reply Card

Girls Inc.

Strategic Plan

Girls Inc.

Impact Report

Every Child Ready to Read

Brochure

Fort Worth Library Database

Brochure

Business Marketing Source

Brochure

Fort Worth Public Library
Strategic Plan

Brochure

Bob Schieffer:
Remembering John F. Kennedy

Brochure

Wingate

Brochure

Parkland Hospital
Printing Services

Brochure

Trinity River

Newsletter

Great Notions

Newsletter

Great Notions

Pocket Folder

2022 Maevn Catalog

Catalog

2021 Maevn Catalog

Catalog

Fort Worth Library App

Bookmark

National Library Week

Bookmark

Fort Worth Library App

Bookmark

Love of Reading

Bookmark

Fort Worth Library App

Bookmark

Celebratory Brunch

Bookmark

John F. Kennedy

Bookmark

Texas Literary Hall of Fame

Bookmark

Fort Worth Library Story Time

Bookmark

Park Row Medical & Dental

Magazine Ad

Book Page Book Review

Magazine Ad

Community Circle Conference

Magazine Ad

Women in Jazz

Magazine Ad

Fort Worth Library Hotspot

Packaging

Software Trial

Packaging

Catalog XPress

Packaging

Great Notions Software

Packaging

Click Stitch Software

Packaging

Netemb.com

Trade Show Booth Display

Renaissance Machines

Trade Show Booth Display

Click 2 Stitch Software

Trade Show Booth Display

See What's In It For You

Trade Show Booth Display

3rd Thursday Jazz

Trade Show Booth Display

Window Cling

Outdoor / Large Format Design

Fort Worth Library Truck Wrap

Outdoor / Large Format Design

Fort Worth Library Truck Wrap

Outdoor / Large Format Design

Fort Worth Library Truck Wrap

Outdoor / Large Format Design

Fort Worth Library Truck Wrap

Outdoor / Large Format Design

Fort Worth Library Truck Wrap

Outdoor / Large Format Design

7 FT Book

Outdoor / Large Format Design

Bus Benches

Outdoor / Large Format Design

Bus Wrap

Outdoor / Large Format Design

Window Cling

Outdoor / Large Format Design

21st Century

Logo

Male Portrait

Freehand Illustration

Software Avatar (Mediazoic)

Freehand Illustration

Embroidery Machine (Ovation)

Digital Illustration

3rd Thursday Jazz

Logo

Custom Digital Development

Logo

2020 Vision

Logo

Cigar Smoker

Logo

Dickens of a Holiday

Logo

EPIC

Logo

Families Reading Together

Logo

G7 Solutions

Logo

Going Green

Logo

Love Photography

Logo

Sugar Smack Cakes

Logo

Taste of Arlington

Logo

Wordslingers

Logo

Desk

Freehand Illustration

Library

Digital Illustration

Embroidery Machine (Cantare)

Digital Illustration

Tree

Digital Illustration

Female Fashion Portrait

Freehand Illustration

Software Avatar (Great Notions)

Digtial Illustration

Worth Reading

Logo

EON Sport Apparel

Email Marketing Ad

ReadyGO Accessories

Email Marketing Ad

Blossom Apparel

Email Marketing Ad

Bestee Apparel

Email Marketing Ad

Pink Apparel & Accessories

Email Marketing Ad

Coolmax Apparel Technology

Email Marketing Ad

ReadyGO Accessories

Email Marketing Ad

New Colors Apparel

Email Marketing Ad

Matrix Impulse Apparel

Email Marketing Ad

Blaze Apparel

Email Marketing Ad

ExhibitTrader.com

Email Marketing Ad

ExhibitTrader.com

Email Marketing Ad

Designs in Machine Embroidery

Email Marketing Ad

College Shower

Email Marketing Ad

Design Contest

Email Marketing Ad

Min Pin Rescue

Email Marketing Ad

Universal Digitizing

Email Marketing Ad

OnCad

Email Marketing Ad

Summer Camp

Email Marketing Ad

Home Depot
Welcome Page

UX/UI Design

Home Depot
Payments Page

UX/UI Design

Home Depot
Statements Page

UX/UI Design

Home Depot
Paperless Enrollment Page

UX/UI Design

Home Depot
Registration Verification Page

UX/UI Design

Home Depot
Sign On Page
Wireframe Build

UX/UI Design

Home Depot
Welcome Page
Wireframe Build

UX/UI Design

Home Depot
Make A Payment
Wireframe Build

UX/UI Design

Home Depot
Payments Page
Wireframe Build

UX/UI Design

Home Depot
Color & Typography
Brand Guidelines

UX/UI Design

Macy's
Welcome Page
Wireframe Build

UX/UI Design

Macy's
Make A Payment Page
Wireframe Build

UX/UI Design

Macy's
Payments Page
Wireframe Build

UX/UI Design

Macy's
Registration Verification Page
Wireframe Build

UX/UI Design

Macy's
Sign On Page
Wireframe Build

UX/UI Design

Macy's
Color & Typography
Brand Guidelines

UX/UI Design

Wayfair
Welcome Page
Wireframe Build

UX/UI Design

Wayfair
Make a Payment Page
Wireframe Build

UX/UI Design

Wayfair
Payments Page
Wireframe Build

UX/UI Design

Wayfair
Registration Verification Page
Wireframe Build

UX/UI Design

Wayfair
Sign On Page
Wireframe Build

UX/UI Design

Wayfair
Color Brand Guidelines

UX/UI Design

Wayfair
Typography
Brand Guidelines

UX/UI Design

Author Joanne Fluke

Digital Ad

Hobbit Movie

Digital Ad

3rd Thursday Jazz

Digital Ad

Author Kathy Reichs

Digital Ad

eSkills Library and Job Center

Digital Ad

Families Reading Together

Digital Ad

Digital Services

Digital Ad

Free to Return

Digital Ad

The Jazz Preservation Project

Digital Ad

Summer Reading Program

Digital Ad

Summer Reading Program

Digital Ad

Summer Reading Program

Digital Ad

Summer Reading Program

Digital Ad

Summer Reading Program

Digital Ad

Summer Reading Program

Digital Ad

ReadyGO Accessories

Social Media

ReadyGO Accessories

Social Media

Care Kit

Social Media

EON Sport Bundle

Social Media

Kids Print Apparel

Social Media

Mother's Day

Social Media

ReadyGO Accessories

Social Media

Pie Print Apparel

Social Media

Veteran's Day

Social Media

ReadyGO Accessories

Social Media

Blue Collection

Social Media

ReadyGO Accessory
Clutch Stuffed

Social Media

ReadyGO Accessory
Backpack

Social Media

ReadyGO Accessory
Backpack Stuffed

Social Media

Holiday Letter to Partners & Customers

Maevn Uniforms

Hurricane Ida Letter to Partners & Customers

Maevn Uniforms

Thank You Letter to Partners & Customers

Maevn Uniforms

Stuffed Pockets

Social Media

Maevn Trade Show

PowerPoint Presentation

Contact

Contact Me

My Address

Dallas/Fort Worth, TX Metroplex

Social Profiles

Email Me

lle06@att.net

Call Me

817-366-4727

© 2025 Creative Linda. All rights reserved.